Identify compelling hooks, story arcs, and high-retention moments from long-form recordings
Edit 5–8 short-form videos per week for multiple social platforms
Add captions, motion graphics, music, cutaways, and supporting visuals that improve clarity and engagement
Adapt edits, pacing, framing, and packaging for different platforms and audience behaviors
Maintain consistent brand style, naming conventions, asset hygiene, and file organization across projects
Use retention and engagement signals to refine editing choices over time
Collaborate with stakeholders to iterate quickly on creative direction, messaging, and publishing priorities