We spent the last two days at Business Show Asia, and it's worth sharing a quick, honest recap of how it went.
Day one was busy, a steady stream of visitors stopping by the booth, trying the demo, and asking questions. Day two was quieter, fewer people through the doors overall, which is a fairly normal pattern for a multi-day show, but still worth noting for anyone planning their own booth strategy around a similar event.
Across both days, we got genuine interest in live demos and picked up a solid number of leads, which was the actual goal of being there.
The question we got asked the most
By far the most common question from visitors was how the interview process is actually run. Understandably, when people hear "AI interview," they want specifics: what does the candidate experience look like, how are questions decided, what's actually being evaluated, and how much of it is structured versus generated on the fly.
It's a fair question, and one we're glad people asked directly rather than assuming an answer. Every interview run through Hirona follows a structured, consistent set of questions built around the specific role, evaluated against the same rubric for every candidate. It's not an open-ended chat that varies from person to person, it's designed to be consistent, so a shortlist actually reflects a fair, comparable read on everyone who applied.
That question alone, asked over and over, told us something useful: a lot of the market still doesn't have a clear picture of what "AI interview" actually means in practice, and there's real value in being specific and transparent about it rather than leaving it vague.
What's next
Thank you to everyone who stopped by, tried the demo, or asked a question at the booth. If you're one of the people we spoke with and you're still thinking things over, or if you couldn't make it to the show, you're welcome to reach out directly.
Curious how the interview process actually works? See how it works →